Somnath Meher is the CEO of Witworks, an exciting startup that has created quite the buzz. Witworks is the brain child of Somnath, Ankit and Chandrashekhar and is a consumer technology company that makes smart wearables and home devices to solve user problems. These IIT graduates won almost every B-plan competition they entered while they were in college, but were clueless about what to do once they graduated. So, they took jobs when they completed their undergraduate education in 2012. However, when they found their jobs unsatisfactory, they moved to Bangalore in May 2014 and started Witworks.

Witworks initially was a platform to crowd source ideas. They have now focused their attention and on smart devices and aim to develop products on par with Apple.

Their pilot product, Rewind, was manufactured with great difficulty. Developing their prototype proved to be a head ache. Finding the right prototype manufacturers and settling with a product that met their expectations of design, feel and quality proved frustrating. After that, scaling up was a lesson in itself. With the lack of infrastructure and Kafkaesque bureaucracy plaguing them (as well as Indian product entrepreneurs in general), Witworks found it easier to outsource production to China. However, all the hard work paid off with the successful launch of their product and now they have created a space for themselves in the market.